Press Page

Welcome to the MAH's online press office. Here you will find recent news coverage, press releases, brand assets, and how to get in touch for interviews.

In The News

"Simon and the MAH’s board of directors announced this week that she will leave her position as the museum’s executive director in 2019, and the board will begin the search for a replacement in December."

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"The women of AWE say Nina Simon, executive director of the Museum of Art and History, whose creative leadership in the opening of the museum and the adjacent Abbott Square food hall and entertainment space, energized creative women to invest in downtown."

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"The impact was dramatic. Within three years, attendance tripled. Audiences of all backgrounds found ways to connect with museums as it presented exhibitions with the help of foster youth, migrant farmers, roller-derby girls, mushroom hunters, surfers and incarcerated artists, among others."

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"When Santa Cruz’s Museum of Art and History decided to expand last year, they did it by opening outward, launching a market hall and outdoor community space in Abbott Square, the breezy space adjacent to MAH’s downtown digs."

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MAH Press Contact
Searching for more information? Looking to interview an artist? Need high res images?
Email Ashley Holmes

More From The MAH

Hear from staff about upcoming initiatives and behind-the-scenes info over in the MAH Blog.


“We changed our museum by reorienting on our community and really saying we exist to be of, by and for you...”

Nina Simon, Previous Executive Director of the MAH

Full Article List

Santa Cruz museum director Nina Simon to depart in coming year (Santa Cruz Sentinel, November 2018)

Bay Area kid-friendly art museums abound (Marin Independent Journal, September 2018)

Santa Cruz Museum of Art and History Enhance Exhibit Through Augmented Reality App (Cison PR Wire, September 2018)

Sleepovers? Feminist tours? Custom beer? Museums get creative to engage new audiences (Washington Post, April 2018)

Museums Of The Moment: Pop-ups: Pop-ups (Study Break, April 2018)

Santa Cruz: Abbott Square Market transforms dark spot in downtown (San Francisco Chronicle, November 2017)

A look at cultural catalysts as Santa Cruz celebrates sesquicentennial (Santa Cruz Sentinel, August 2016)

Preview: Nina Simon’s New Book ‘The Art of Relevance’ (Santa Cruz Good Times, August 2016)

In her new book ‘The Art of Relevance,’ MAH director Nina Simon explores what it takes to connect, and stay connected, to the community (Santa Cruz Sentinel, August 2016)

Museum named finalist for big award (San Francisco Chronicle, April 2016)

Santa Cruz Museum of Art & History Feature (Local Santa Cruz, April 2016)

Natural History Museum launches center focused on urban wildlife (Southern California Public Radio, April 2016)

Business Model Case Study of the MAH (Culture Hive, October 2015)

What will this year’s 40 Under 40 Honorees Accomplish Next? (Silicon Valley Business Journal, August 2015)

Nina Simon: Silicon Valley 40 Under 40 Winner (Santa Cruz Tech Beat, August 2015)

Who Gives? (Good Times Santa Cruz, December 2014)

Can Punch Cards and Photo Booths Build Visitor Loyalty? (Institute of Museum and Library Sciences, October 2015)

Training Helps Get the Most Out of Santa Cruz County Volunteers (Santa Cruz Sentinel, August 2015)

Justin Hoover Moves to Santa Cruz Museum of Art (SOMA Arts Blog, June 2015)

Nina Simon: The museum of ‘and’ (Santa Cruz Sentinel, 2 November 2013)

Wallace Baine, Baine Street: Debate 2.0: The new MAH and its critics (Santa Cruz Sentinel, 12 October 2013)

‘Me to We Design’ Tips for Building A Successful Participatory Art Project (Public Art Review, August 2013)

A Night in the Museum (Santa Cruz Weekly, 16 July 2013)

Museum Directors are Listening to What (Nina) Simon Says (Monterey County Weekly, 3 July 2013)

Top 10 Things to Do With Kids in Santa Cruz (San Jose Mercury News, 27 June 2013)

Innovator drives museum’s success (Santa Cruz Weekly, 19 March 2013)

Opening Up the Museum: A TEDxSantaCruz talk by MAH Director Nina Simon (video posted by TEDxSantaCruz, 6 Nov 2012)

Citizen Placemaker: Nina Simon on Museums as Community Hubs (Project for Public Spaces, 1 June 2012)

Staging a Turnaround: New MAH director has increased attendance, membership (Santa Cruz Sentinel, 3 January 2012)

Museum 2.0: Interview with Nina Simon (Good Times, 24 August 2011)

An Afternoon at the Smart Museum (Good Times, 10 August 2011)

The Museum of Art & History is now in the hands of internationally known innovator Nina Simon, while the community eagerly awaits what happens next (Santa Cruz Sentinel, 30 June 2011)


Santa Cruz museum installs exhibit at Watsonville's Goodwill (Registered Pajaronian, January 2019)

Victor Cartagena’s Exhibit ‘We Feed You’ Hits the MAH (Good Times, April 2018)

The Dead Will Talk To You Now, Or At Least Listen, In Santa Cruz (KQED Arts, February 2018)

Museum exhibitions where photos tell the story… (Los Angeles Times, November 2017)

What’s Foster Care Like? Learn From the Youth Who Lived Through It. (NPR-KQED, October 2017)

New Chamber of Heart & Mystery allows kids to fire up their writerly imaginations (Santa Cruz Sentinel, September 2016)

Screaming Hand at the MAH (Local Santa Cruz, August 2016)

30 Years of the ‘Screaming Hand’ – an icon of Santa Cruz skate culture (NBC Bay Area, August 2016)

Santa Cruz is ready to celebrate one of the world’s most enduring commercial images, and the man who created it (Santa Cruz Sentinel, August 2016)

Santa Cruz Art Show Redefines “Open Studios” by Putting Artists on Display (KQED, June 2016)

The Kinsey Collection: A new MAH exhibit traces the painful but noble history of Africans in America (Santa Cruz Sentinel, February 2016)

Kinsey African American Art Collection in Santa Cruz (KSBW, February 2016)

Exhibit separates power from masculinity (Santa Cruz Sentinel, December 2015)

Pressing Rewind (Good Times, December 2015)

Making Furniture from Fungi (Scientific American, December 2015)

Toy Train exhibit returns to Santa Cruz Museum of Art & History (KSBW, December 2015)

Santa Cruz prepares to say goodbye to surfboards (Santa Cruz Sentinel, November 2015)

The Museum of Art & History pays respect to Santa Cruz’s wearable-art tradition in ‘Uncommon Threads’(September 2015)

Year of the Dead Continues (, August 2015)

Santa Cruz Surfers Hit Waves With Replicas of Historic Boards (KSBW, July 2015)

Surfers Paddle Back in History at ‘Olo Hui Nala (Santa Cruz Waves, July 2015) – Feature and video on paddle out, surf demo and luau

How Surfing’s Valuable Artifacts Came to Santa Cruz (Santa Cruz Sentinel, July 2015)

Woodie Procession in Santa Cruz welcomes historic surfboards (Santa Cruz Sentinel, June 2015)

Hundreds witness homecoming of historic Hawaiian surfboards (Santa Cruz Sentinel, June 2015)

The Boom & Antarctica: Meet the woman making music from the sounds of the southernmost continent(Noisey, May 2015)

UCSC Dreamweavers Partner with Watsonville High (Santa Cruz Sentinel, February 2015)

Commentary, Just Add Water: An Ocean of Art’ – (Santa Cruz Sentinel, January 2015)

Individual Experience: MAH features one-on-one performances by Marie Caroline-Hominal (Santa Cruz Sentinel, January 2015)

Annual Santa Cruz Toy Train Exhibit Ends Season with a Flurry (Santa Cruz Sentinel, December 2014)

Everybody’s an Art Curator (The Wall Street Journal, October 2014)

The Museum of Art & History Wants Your Art (Hilltromper, October 2014)

Pop Up Museums in Santa Cruz (The Incluseum, August 2014)

A stunning new exhibition at the Museum of Art & History explores the rich psychic territory between identity and photography (Santa Cruz Sentinel, 28 March 2013)

Thomas Campbell captures the surf world’s creative spirit (Paper Magazine, January 2013)

Stacey Grant, Santa Cruz Stories: Seeing the Ordinary as Extraordinary (Santa Cruz Sentinel, 17 Sept 2012)

Artists and Craftspeople Gather at the Museum of Art & History to demonstrate the diverse art of working with metal (Santa Cruz Sentinel, 16 Aug 2012)

Find out what your neighbors collect at the Santa Cruz Collects exhibition (Untapped SF, 13 Aug 2012)

Love Your MAH:’Love Fest’ is the latest example of the Museum of Art & History redefining a museum’s role in its community (Santa Cruz Sentinel, 19 April 2012)

All You Need is Love: Unpredictable & Irresistible (UCSC Student Guide, spring issue)

Painting Slashed at Museum of Art & History (, 20 March 2012)

Beyond the Birdhouse: Santa Cruz Woodworkers lift wood into the realm of fine art (Santa Cruz Sentinel, 18 August 2011)

Street painter brings her version of 500-year-old painting to life in chalk at Museum of Art & History in Santa Cruz (Santa Cruz Sentinel, 30 July 2011)

‘Experience Clay’ offers workshops, activities, artists demonstrations (Santa Cruz Sentinel, 17 July 2011)

Friends of Christmas present “Christmas at the MAH” (Santa Cruz Sentinel, December 2018)

Preview: MAH's 'Power Hour of Fun' (Good Times, November 2018)

Best Bets: Celebrate the dead at MAH (Santa Cruz Sentinel, October 2018)

Art illuminates science at a Santa Cruz festival Saturday (Santa Cruz Sentinel, October 2018)

Race Through Time offers adventure, history in Santa Cruz
(Santa Cruz Sentinel, July 2016)

Inspired and enraptured with The Cosmos (Santa Cruz Sentinel, May 2016)

An activist group of teens turn the Museum of Art & History into a forum for social change in ‘Artivism’ (Santa Cruz Sentinel, March 2016)

Teen Shadja Correia is youngest NEXTie winner (Santa Cruz Sentinel, March 2016)

Hot in Here (Good Times, October 2015)

Memorial Day Keeps Memories Alive in Santa Cruz (Santa Cruz Sentinel, May 2015)

Bike Week Kickoff at the MAH (Hilltromper, May 2015)

Cinco Celebration Benefits Davenport Resource Center (Santa Cruz Sentinel May 2015)

Day of the Dead at the Santa Cruz MAH 2014’ – (Santa Cruz Waves, November 2014)

‘Project: Flashlight’ Puts Some of the Most Powerful Man-made Lights Into the Hands of Artists” (Santa Cruz Sentinel, October 2015)

GLOW 2014: Camera, Action, Lights! (Santa Cruz Sentinel, October 2015)

Artists Set Santa Cruz Aglow with ‘Light and Fire’ (KQED, October 2015)

Beat Happening (Good Times Santa Cruz, August 2015)

Radical Movement (Good Times Santa Cruz, June 2015)

Santa Cruz Celebrates Día de los Muertos (City On A Hill Press, 28 November 2013)

Drawn to the flame: ‘GLOW’ turns downtown Santa Cruz into celebration of light, both primal and technological(Santa Cruz Sentinel, 16 October 2013)

Then and Now [Race Through Time 2013] (Good Times, 24 September 2013)

Art market bridges community, Santa Cruz artists (Santa Cruz Sentinel, 6 July 2013)

Santa Cruz’s Bicycle Culture Celebrates its Artistic Side for First Friday (Santa Cruz Sentinel, 3 May 2012)

The Museum of Art & History Becomes a Showcase for Santa Cruz’s Burgeoning Subculture of Fire Artists(Santa Cruz Sentinel, 15 March 2012)

Playing with Fire (Good Times, 14 March 2012)

Multimedia Celebration of Music at the Museum of Art & History (Santa Cruz Sentinel, 16 February 2012)

Radical Craft Night (Etsy, 10 November 2011)

Brand Assets

Our Name

The Santa Cruz Museum of Art & History at the McPherson Center is our full name. In most conversations or media we use, The Santa Cruz Museum of Art & History, or simply, The MAH.

Dd0032 Logo

Our Logo

The red circle is a direct references to the prominent red sphere on the corner of Front and Cooper Streets, which is commonly used as a public landmark. View or download logos in Dropbox.

Dd0032 Red Circle 1

Our Color

That classic MAH red can be created with hex: #dd0332 or RGB: 221/3/50.

Want More MAH?

Read how the museum and Abbott Square came to be the creative hub of Santa Cruz.