The Museum of Art & History at the McPherson Center

Today is Monday, October 23: Open 10am-8pm
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Pop Up Museum; Watsonville is in the Heart




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Take the museum outside of the museum with our series of Santa Cruz is in the Heart Pop Up Museums. A Pop Up Museum is a temporary exhibit created by you. Popping up in different locations, you’re invited to bring something on topic to share, and contribute to the community-wide story.  This Pop Up Museum will celebrate the history of agriculture  in Santa Cruz County.

The Pajaro Valley has served as an agricultural engine in Santa Cruz County for more than two centuries. This history includes California Indians and Mexican vaqueros, Irish wheat farmers and Chinese strawberry growers, Danish, Italian and  African American vegetable growers, Croatian orchardists and Spanish beet pickers, Portuguese grain farmers and Italian and Japanese truck farmers, Filipino lettuce pickers and Dust Bowl “fruit tramps,”braceros from Jalisco and high-school apricot cutters, lechugeros from Michoacan and mushroom packers from Oaxaca, women shed and cannery workers from around the world, and newly arriving immigrants in the fields from Chiapas, Central America, Brazil and Southeast Asia.  Bring your contribution to this agricultural history. The Pop Up Museum, located in the California Agricultural Workers History Center at the Watsonville Library,  will be followed by a screening of Geoffrey Dunn and Mark Schwartz’s award-winning documentary: “Dollar a Day, Ten Cents a Dance: A Portrait of Filipino Farm Workers in America” (30 minutes).