The Museum of Art & History at the McPherson Center

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Truth in Advertising:A History of the Social/Political Movement in Santa Cruz

September 15 – October 21, 2007;
Atrium Gallery.

Truth in Advertising - Before


Truth in Advertising - After


Bob Stayton will create an installation documenting the work of Truth in Advertising, the billboard alteration project that operated in Santa Cruz during the 1980s. TIA altered billboards in a clean, professional manner to convey potent political messages instead of harmful or trivial advertisements. The exhibit will feature before and after photographs of altered billboards, a history of TIA activities, a description of how they did it, and press coverage from local newspapers.